ADVERTISING

= Advertising Games and Quizzes =

= Go to [|this website]to practise revision of advertising techniques =

= Advertising Webquest =

Process = Your aim today is to create an advertisement using Word or PowerPoint for your fast food company, Bulldog Burgers using one of the advertising techniques we have studied. To do this, go through the following steps. =

**STEP ONE ** First, review the [|advertising techniques]  that are commonly used in most forms of print, radio, and television advertising. View  the presentation on advertising techniques by clicking on the following: [|Advertising Techniques.]

**STEP TWO ** Now it's time to look at some history. Check out these advertisements from the American Memory Collection. When you click on each of these links, you will go to a different advertisement. Each advertisement is listed under the heading for the **type of advertising technique used.** Think about each ad carefully to ascertain why that technique was used and how the technique is applied. Once you have examined the ad, return to this page and scroll down to the Coke section. Pond's Cold Cream Ad Austen's Perfume Ad Lux and Thomas Edison Ad Peerless Auto Horn Ad Beauty Shop Ad Dwight's Soda Ad <span style="color: #339966; font-family: Verdana,sans-serif; font-size: 12pt;">Hoyt's German Cologne Ad <span style="color: #339966; font-family: Verdana,sans-serif; font-size: 12pt;">Dwight's Soda Ad <span style="color: #339966; font-family: Verdana,sans-serif; font-size: 12pt;">Mary Pickford Ad for Lux <span style="color: #339966; font-family: Verdana,sans-serif; font-size: 12pt;">The Duchesse de Richelieu Ad for Pond's Cold Cream <span style="color: #339966; font-family: Verdana,sans-serif; font-size: 12pt;">Gloria Vanderbilt Ad for Pond's Cold Cream <span style="color: #339966; font-family: Verdana,sans-serif; font-size: 12pt;">Mean Joe Greene Television Ad for Coca-Cola <span style="color: #339966; font-family: Verdana,sans-serif; font-size: 12pt;">Pond's Cold Cream Ad <span style="color: #339966; font-family: Verdana,sans-serif; font-size: 12pt;">Pond's Cold Cream Ad #2 <span style="color: #339966; font-family: Verdana,sans-serif; font-size: 12pt;">The Favorite Advertisement <span style="color: #339966; font-family: Verdana,sans-serif; font-size: 12pt;">Kodak Advertisement <span style="color: #339966; font-family: Verdana,sans-serif; font-size: 12pt;">Kodak Ad (with an emphasis on patriotism) <span style="color: #339966; font-family: Verdana,sans-serif; font-size: 12pt;">Velvet Skin Soap Ad <span style="color: #339966; font-family: Verdana,sans-serif; font-size: 12pt;">Pears' Soap Advertisement <span style="color: #339966; font-family: Verdana,sans-serif; font-size: 12pt;">Lexington Motor Company Motor Car Ad <span style="color: #339966; font-family: Verdana,sans-serif; font-size: 12pt;">Marble Shooter Ad <span style="color: #339966; font-family: Verdana,sans-serif; font-size: 12pt;">Watch Advertisement
 * <span style="color: #ff9900; font-family: Verdana,sans-serif; font-size: 12pt;">Snob Appeal **
 * <span style="color: #ff9900; font-family: Verdana,sans-serif; font-size: 12pt;">Emotional Words (Loaded Words) **
 * <span style="color: #ff9900; font-family: Verdana,sans-serif; font-size: 12pt;">Faulty Cause and Effect **
 * <span style="color: #ff9900; font-family: Verdana,sans-serif; font-size: 12pt;">Glittering Generalities **
 * <span style="color: #ff9900; font-family: Verdana,sans-serif; font-size: 12pt;">Testimonial **
 * <span style="color: #ff9900; font-family: Verdana,sans-serif; font-size: 12pt;">Bandwagon **
 * <span style="color: #ff9900; font-family: Verdana,sans-serif; font-size: 12pt;">Plain Folks Technique **
 * <span style="color: #ff9900; font-family: Verdana,sans-serif; font-size: 12pt;">Misleading Comparisons **
 * <span style="color: #ff9900; font-family: Verdana,sans-serif; font-size: 12pt;">Avant Garde Technique **

**<span style="color: red; font-family: Verdana,sans-serif; font-size: 12pt;">STEP THREE **

Take a look at the development of a real advertising campaign: Coke’s history and a look and a highly successful campaign. <span style="color: navy; font-family: Verdana,sans-serif; font-size: 12pt;">First, look at how Coca-Cola has changed its advertisements over the years: Themes for Coca-Cola Advertising__<span style="color: navy; font-family: Verdana,sans-serif; font-size: 12pt;">. <span style="color: navy; font-family: Verdana,sans-serif; font-size: 12pt;">�In 1969, The Coca-Cola Company and its advertising agency, McCann-Erickson, ended their popular "Things Go Better With Coke" campaign, replacing it with a campaign that centred on the slogan "It's the Real Thing." Beginning with a hit song, the new campaign featured what proved to be one of the most popular ads ever created.� So begins the story a Coke advertising campaign.

<span style="color: navy; font-family: Verdana,sans-serif; font-size: 12pt;">Also have a read about [|the use of colour in advertising]

**<span style="color: red; font-family: Verdana,sans-serif; font-size: 12pt;">STEP FOUR ** <span style="color: navy; font-family: verdana,sans-serif; font-size: 12pt;">Each of the advertisements you have looked at were successful in their day. Using them as a guide, create an advertisement using Word or PowerPoint for your fast food company, Bulldog Burgers using one of the techniques we have studied. Remember to...
 * ==Think about the advertising technique you will use (snob, plain folks, glittering generalities, testimonial,misleading comparisons etc)==
 * ==Use text, images, and color schemes effectively==
 * ==Experiment with different display ad types and content designs==

=See a sample ad made by a student. [|Click here]= =You may wish to download a template. Click [|here] to find advertising templates in Word=

__<span style="color: blue; font-family: Verdana,sans-serif; font-size: 12pt;">When finished, email to me: __ __<span style="color: blue; font-family: Verdana,sans-serif; font-size: 12pt;">ppe@avcol.school.nz __ ||

= STEP FIVE = Logos Quiz []

Tricks of Advertising []

=** STEP SIX ASSESSMENT **=